Sony XR77A80K 4K HDR OLED Television 77inch (2022 Model)

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness.

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Exceptional pure blacks for real-life depth and texture

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR, it enhances pictures in the same way as your eyes focus so you won’t miss a single detail in dazzling light or deep shadow.

Screen is the speaker, pictures and sound in harmony

Acoustic Surface Audio＋uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Just say what you want to see with voice search

Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.

Renew, recycle and reduce, designed for the environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A80K uses Sony-developed SORPLAS with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

Pure blacks for real-life depth and texture

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

A wide colour spectrum for real-world shades and hues

Powered by our Cognitive Processor XR, XR Triluminos Pro enables A80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Recreating lost texture, all your content upscaled to 4K

With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent motion processing for smooth, fast-moving action

Powered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you’re watching.

Screen is the speaker, sound follows pictures precisely

Sound comes directly from the screen with Acoustic Surface Audio＋. Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear and natural dialogue. Left and right subwoofers boost bass for immersive sound at home.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.

Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Voice Zoom 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Step up to even better viewing, optimised with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. Audio is clearer with picture brightness tailored to your viewing environment.

Discover new ways to enjoy TV with BRAVIA CAM

You’re always in the best seat in the house with BRAVIA CAM. It recognises where you’re sitting and optimises the picture and sound accordingly. There’s also gesture controls and other new experiences waiting to be explored.

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.

What you want to watch, all in one place

Easily access all your favourite content and services. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.

Just for you

Discover new movies and shows from across your subscriptions and content available to you. There’s even a special Kids Profile that helps you guide children to age-appropriate content so they’re never watching something they shouldn’t be. Set favourite kid themes, limit how long they can watch TV and even set bedtimes.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Simple Remote

Easy to wipe, always stays clean

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Design

Minimalist design – all immersion, no distraction

Our minimalist One Slate design with a single pane of tempered glass keeps you focused on the picture for truly immersive viewing without distraction. This OLED TV looks and sounds beautiful, whether on a stand or mounted on a wall.

Prestige 3-way multi-position stand, versatile for any TV positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Metal Flush Surface for immersive viewing

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what’s around it.

Metal Slim Wedge Stand, design harmony

Our premium metal stand has been designed to perfectly match the TV and harmonise with your room and décor.

Even more studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in studio quality, automatically optimised

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.

Optimising pictures for all your favourites

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movie including IMAX Enhanced titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.