LG 97inch Evo AI OLED Smart Television (2025 Model) - OLED97G56LA-AMA

Experience stunning 4K visuals and vibrant colors with LG OLED TV. Featuring AI-powered picture and sound enhancements, Perfect Black OLED, and smart AI Magic Remote for personalized entertainment and seamless control.

Alpha 11 AI Processor Gen2

Upscales visuals to 4K quality with stunning color and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.

Brightness Booster Max

The new light emitting structure and lighting control architecture deliver up to 1.5 times brighter visuals for vivid, dynamic scenes.

Perfect Black OLED

UL-verified Perfect Black delivers true black levels to enhance perceived brightness and contrast, whether in bright or dark environments.

Perfect Color

100% Color Volume and 100% Color Fidelity certified for accurate, vibrant colors on a reflection-free screen even in sunlight or dark environments.

AI Picture Pro

AI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each pixel to enhance resolution, brightness, depth, and clarity.

AI Magic Remote

Control your TV with motion sensor and scroll wheel. Click, drag, and drop like an air mouse or use voice commands for seamless operation.

AI Voice ID

Recognizes each user's unique voice signature and offers personalized recommendations instantly for a customized viewing experience.

AI Search

Built-in AI recognizes your voice and swiftly provides personalized recommendations and additional results using Microsoft Copilot.

AI Chatbot

Interact with the AI Chatbot through the remote to address settings, troubleshoot issues, and receive immediate solutions.

AI Concierge

One short press on the AI button opens your AI Concierge to provide customized recommendations based on your search and watching history.

AI Picture Wizard

Advanced algorithms learn your preferences from over a billion image possibilities to create a personalized picture tailored to you.

AI Sound Wizard

Choose your preferred audio from multiple sound clips. AI creates a tailored sound profile tuned to your preferences.

Hi LG Voice Activation

Simply say “Hi LG” to start interacting with your TV. AI is always ready for your requests without pressing a button.

webOS Re:New Program

Annual software upgrades keep your TV up to date with the latest features and improvements, providing enhanced security and functionality.

LG Gallery+

Transform your screen into a living canvas with 100 pieces of art, immersive scenery, and ambient videos. Library updates enrich your space even when not watching TV.

Personalized Home Gallery

Customize your home gallery with music, visuals, and content of your choice to create the perfect atmosphere for any mood.

Google Photos Integration

Easily connect your Google Photos account to showcase your memories and personalize your display using your own photo library.

All-in-One Dashboard

Stay updated with weather, sports, calendar events, Home Hub notifications, and more, all at a glance on your TV.

Always Ready

Display selected artworks or curated images even when the TV is off, turning your screen into a digital canvas while saving energy.

AI Brightness Control

Built-in sensors detect ambient light and adjust screen brightness to optimize viewing in any environment.

Motion Sensor

Detects motion near your TV and intelligently switches modes depending on viewer presence for enhanced convenience.

AI Sound Pro

Fine-tunes audio for maximum impact, using AI Object Remastering to optimize voices, music, and effects for clear sound.

Dynamic Sound Booster

AI processing enhances TV sound for a richer and more powerful audio experience.

Virtual 11.1.2 Surround Sound

Experience immersive surround sound using deep learning algorithms that simulate an 11.1.2 channel environment directly from the TV.

WOW Orchestra

LG OLED TVs and LG Soundbars work harmoniously to create multi-surround sound environments for a truly immersive experience.