Samsung 98inch The Frame LS03HE 4K QLED Smart Television (2026 Model) - QA98LS03HEUXZN

Samsung The Frame is a 98 inch 4K QLED smart TV designed to combine cinematic entertainment with premium artistic style. Featuring a Glare Free 144Hz display, NQ4 AI Gen2 Processor, Wireless One Connect, Dolby Atmos 2.0.2ch audio, Samsung Vision AI, and customizable frame support, it transforms large living spaces into immersive home theaters and digital art galleries.

Timeless design with a built in installation solution

With a sleek, modern design, The Frame is a masterpiece in itself. Designed to sit flush to the wall & created with a built in connection solution. It's never been easier to keep your space looking minimalist.

Museum-level presence. Now in 98 Inches
98-Inch Display

Not all screens are made equal, some are designed to disappear. The best mix of a big screen that transforms into your own private gallery, bringing breathtaking depth to curated collections, while also providing a cinematic backdrop for movies and everyday viewing.

Hangs beautifully on the wall, with virtually no gap.
Slim Fit Wall Mount

Slim Fit Wall-Mount allows your TV to hang close to the wall, to achieve the minimalist interior design look you've always wanted.

Frame it your way
Customisable Frame

The Frame's customisable magnetic bezels snap on in seconds and give your TV the look of a true picture frame. The Amber Brown bezel is included in the box with The Frame 98"

Height that fits your space
Height-adjustable Stand

Set The Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.

Transforms your TV into an Art Gallery
Art Mode

Transform The Frame into art when you're not watching TV. Pick your masterpiece from Samsung Art Store's curated collection of over 5,000+ world famous artworks.

Explore curated streaming art for free
Art Store Streams

Dive into the world of art and discover new favourite pieces through your TV. With The Frame, you get access to a regularly updated collection of artwork curated from leading artists and institutions.

World-famous galleries in your home
Samsung Art Store

Curate your personal art gallery from the Samsung Art Store with over 5,000 options from world-famous artists and institutions. You can easily find the right pieces to show off your style.

Where your artistic journey begins
Art Home

Expand your creative palate with ease and convenience. Explore expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery, it’s your personal gateway to a world of creativity and inspiration.

Brightness Sensor

The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy artwork looking almost as real as the canvas.

Motion Sensor

With a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to help conserve energy.

Mat Canvas & My Photo

Customise The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colours to find the combination that makes your art look more realistic. Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame via your compatible Samsung smartphone or USB drive.

For art almost as real as the canvas with QLED, enhanced by Certified Glare Free.

The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated certification. Powered by our most advanced Glare Free technology, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.

Enjoy your art with less distractions
Glare Free Technology

Display your artwork to a gallery standard. The anti-glare display spectacularly scatters light to help create a premium matte finish that looks almost as good as a real canvas whilst reducing distractions when you're watching TV.

Enjoy ArtfulColour validated by PANTONE
Pantone Validated - ArtfulColour

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would expect to see in gallery lighting, made to look realistic with the matte texture of the canvas.

Control multiple devices with a remote charged by sunlight and indoor lighting
SolarCell Remote

Control your compatible devices easily with Samsung’s SolarCell One Remote. Powered by sunlight and indoor lighting, it helps eliminate the need for disposable batteries. With a built-in microphone for voice assistant control, it’s smart, convenient, and designed with sustainability in mind.

Ask your companion. Samsung Vision AI is here.
Samsung Vision AI Companion

Samsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease — making discovery faster, simpler and uniquely yours.

Discover the art you love, just by asking
Bixby

Find the artwork you want on The Frame with simple voice commands. Simply say the artist or style, and Bixby brings up matching pieces instantly. No typing or menus — just clear, precise voice search that helps you discover the right art, faster.

Optimise your gaming experience
Game Bar

Easily take control and quickly access and navigate settings that can take your game to the next level from the Game Bar.