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Ultra Colour, Ultra Contrast, Ultra Motion and 4K Ultra HD work in harmony to bring you smoother, more fluid picture quality that bursts with colour, clarity and striking contrast. Ultra Colour creates breathtakingly vivid images. Ultra Contrast uses local dimming for striking levels of brightness and depth. Ultra Motion ensures a smoother, more fluid viewing experience. Ultra HD guarantees a pin-sharp, stunningly realistic picture.

Colour enhanced to be true to life. Brightness boosted to be superbly clear. Every detail dramatically lifted. *HDR Perfect supports HDR 10 (the current industry standard for High Dynamic Range in consumer televisions) and HLG formats.

Watch ULED from all angles, with a super slim design that radiates minimalism and elegance.

A stylish, high-end finish that elegantly accents your picture.

Edge-to-edge action and eliminate distractions with a bezel-less screen.

Our unique VIDAA U interface can be customised to your preference, making it simpler and quicker to find the content you’re looking for. By eliminating this unnecessary complexity, anything you need should be more than three clicks away.

Catch up on your favourite shows from the last 7 days on BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play whenever you like, or pause and rewind live TV with no boxes and no monthly fees.