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TV is a major part of our lives. We gather together around our big screens to watch big movies and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. Apps are quickly becoming how we watch today. So we built a new foundation around this vision u2014 with a new operating system called tvOS, innovative ways to connect with your screen. This is the new Apple TV. This is where television is headed.

Itu2019s all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps to access all sorts of entertainment. And thatu2019s exactly where TV in the living room is headed too. Apps allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

All the entertainment your TV can handle.

iTunes movies from Hollywood blockbusters to indie films. Live sports and news. And thereu2019s much more to come. More and more apps will mean more and more choices of great things to watch.

Games and apps on TV. Itu2019s gonna be huge.

The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family game night. We canu2019t wait to see where developers take this.

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But itu2019s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface, and the Apple TV Remote with touch surface, thereu2019s never been a better time to be a TV.

A TV experience youu2019ve never experienced.

Your TV screen is all the way across the room. Thatu2019s why the experience of using Apple TV is designed to let you feel like youu2019re interacting directly with your TV, not separated from it.

So long endless button pushing. Hello swipe.

Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the new Apple TV Remote to scroll, select, and navigate your TV screen effortlessly.