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World’s No.1 TV brand 14 years runningTV that moves to fit your contentThe most mobile-friendly TV

Mobile Entertainment, better on TV
Ever wish your mobile screen was as big as your TV? Then this is the TV for you.

TV that moves to fit your content
Why not always have the best viewing perspective? The Sero moves to fit your content, landscape for TV and movies and portrait for all your mobile contents and apps. The Sero always gives you the right viewing angle—rotating up for mobile contents and apps, and horizontal for movies and live TV.

Rotating Screen

Easy Tap view
Just one tap on the bezel. That’s all it takes to show content from your mobile on The Sero. If you’re listening to music or watching a video on your phone, Tap View will have it playing on The Sero in seconds.

Mobile content just got bigger
Tired of those black bars on your TV when you play a video shot on your mobile phone? The Sero shows your content, including apps and social media, with an optimized viewing ratio so you can enjoy it on the full screen.

Easier Smart Experience
SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS, the SmartThing’s app makes it easy to connect and enjoy.

AirPlay 2
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Sero right from your iPhone, iPad or Mac.

Various Portrait modes
The Sero blends seamlessly into your space. Change the room's ambience with one of five modes - poster, clock, photo, sound wall or Cinemagraph.

Your moments, made special for you
Ambient Mode +
From info you need as you head out each morning, to music visualizations for parties, or even background music on a calm afternoon with tea—The Sero’s Ambient Mode+ offers the options you need to create the atmosphere you want.

A display as unique as your own style
Dynamic design, enormous possibility
No matter how you use it, The Sero is a space-saving and stylish addition to any room's design. Elegantly minimal with a navy blue stand, it is 360° of innovative beauty. More than a TV, The Sero redefines what a screen can do.

Deep, premium sound
Premium speaker 4.1ch 60W Speakers
Hit the volume when you want to. The Sero’s surprisingly powerful audio system has 4.1ch 60-watt speakers with Dolby Digital Plus. It's easy to connect to your smartphone and the speakers are almost hidden in the vertical stand, delivering premium sound throughout the room with plenty of bass.

It makes sure you hear what matters
Active Voice Amplifier (AVA)
The Sero uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing. Noisy around you? No problem

See the world in QLED certified
Color Volume 100%
Your eyes deserve better picture quality and beautiful colors. With Samsung’s Quantum Dot technology, The Sero delivers on the promise, with a full 100% color volume that shows you realistic colors no matter how bright or dark the scene gets.

Enjoy 4K picture from any source
AI Upscaling
From color and texture data, to lighting and contrast details, The Sero upscales everything to 4K picture quality by analyzing each scene of your content. It works even if your content source’s quality isn’t 4K.

Even when the day turns to night, enjoy your view.
Adaptive Picture
Sometimes the room becomes dark while you're watching a movie, and it becomes hard to see what's on the TV screen. With Adaptive Picture, The Sero can sense changes in the lighting environment around you and adjust to maintain optimum brightness and contrast settings for pleasant viewing.