Discover ASUS products in the UAE at Sharaf DG. Explore laptops for everyday use, premium work, gaming, business and creators, plus gaming monitors, handheld gaming devices, routers and accessories. Compare popular ASUS families such as Vivobook, Zenbook, ROG, TUF Gaming, ProArt and ExpertBook, plus selected OLED laptops, AI PCs and Copilot+ PCs.
Think of ASUS as one brand with different families for everyday users, premium laptop buyers, gamers, creators and business users.
Vivobook is a good place to start for everyday study, home and general work. Zenbook is aimed more at buyers who want a thin, light and premium laptop.
ROG is ASUS's performance-focused gaming family. TUF Gaming is another gaming range that balances performance, durability and a broader choice of prices.
ProArt is made for creative work such as editing, design and 3D tasks. ExpertBook is ASUS's business-focused laptop family.
Browse ASUS laptops for students, everyday use, premium work, business, creators and gaming.
Explore ROG and TUF Gaming laptops with gaming-focused processors, graphics, cooling and high-refresh displays on selected models.
Shop gaming, creator and everyday monitors, including ROG gaming displays and ProArt creator-focused monitors where available.
Explore ASUS ROG Ally handheld gaming devices for portable Windows gaming.
Browse ASUS and ROG desktop computers where available in the current UAE range.
Explore ASUS routers, gaming routers and ZenWiFi mesh systems for home networking.
Complete your setup with ASUS and ROG mice, keyboards, headsets, docks, chargers and other accessories where available.
| ASUS Family | Easy Explanation | Good Starting Point For |
|---|---|---|
| Vivobook | ASUS laptops made for everyday computing across different sizes and prices. | Students, home use and general productivity |
| Zenbook | Thin, light and more premium ASUS laptops. | Work, travel, portability and premium design |
| ROG | ASUS's performance-focused Republic of Gamers family. | Gaming, streaming and high-performance use |
| TUF Gaming | Gaming laptops focused on performance, durability and a wider range of configurations. | Gaming while balancing specifications and budget |
| ProArt | Creator-focused ASUS products. | Video editing, design, photography, 3D and creative work |
| ExpertBook | ASUS business laptops. | Office work, business productivity and professional use |
See the wider ASUS laptop range for work, study, gaming and creative use.
Shop ASUS LaptopsExplore thin, light and premium Zenbook laptops, including selected OLED and AI PC models.
Explore ASUS ZenbookBrowse ASUS TUF Gaming laptops for gaming performance across different specifications and price points.
Explore TUF GamingVivobook is a useful starting point for study, online classes, documents and everyday apps. Compare weight, battery, RAM, storage and price.
Look for a balanced ASUS laptop with enough memory and SSD storage for browsing, streaming, video calls and general work.
Zenbook is a good place to start when you want a thinner, lighter and more premium laptop for work or travel.
ROG and TUF Gaming are the main ASUS gaming families. Compare GPU, CPU, RAM, cooling, refresh rate and storage.
ProArt is built around creative work. Also check display quality, processor, graphics, RAM and storage for the apps you use.
ExpertBook is ASUS's business-focused family. Compare portability, security, connectivity, battery and management features.
Vivobook covers many everyday needs, from study and home use to stronger productivity models. Some Vivobook laptops also include OLED displays and AI PC hardware.
Zenbook focuses more on thin-and-light design, premium materials, portability and higher-end displays on selected models.
ROG stands for Republic of Gamers. Look here when gaming performance, stronger graphics, fast displays, advanced cooling and premium gaming features are priorities.
TUF Gaming is another ASUS gaming family. It is a good place to look when you want capable gaming hardware and a wider choice of configurations and prices.
ASUS uses OLED displays across selected Zenbook, Vivobook, ProArt and other laptop families. OLED can be useful for movies, creative work and anyone who cares about display quality.
Deep blacks and strong contrast can make dark scenes look more convincing.
Selected OLED displays can offer strong colour performance, but always check the exact colour specification if accuracy matters for your work.
OLED can make photos, videos and general screen content look more vivid, but it is still only one part of choosing the right laptop.
An NPU is a part of the processor designed to help run supported AI tasks more efficiently.
A Copilot+ PC is a Windows PC that meets Microsoft's required hardware rules for supported Copilot+ features.
No. Check what the AI features actually do, then compare processor, RAM, storage, battery, graphics and the apps you use.
ROG Strix laptops focus strongly on gaming performance and high-refresh gameplay.
ROG Zephyrus combines gaming performance with a thinner and more portable design on many models.
ROG Ally is ASUS's handheld Windows gaming family for people who want to play PC games in a more portable form.
Simple answer: ProArt is ASUS's creator-focused family.
Look here if you edit video, work with photos, design graphics, create 3D work or use other demanding creative software. Compare display colour, processor, GPU, RAM and storage based on your apps.
Simple answer: ExpertBook is ASUS's business laptop family.
Look here for office and professional use, then compare portability, battery, ports, security features and the exact performance you need.
ROG monitors focus on gaming. Compare resolution, refresh rate, response time, adaptive-sync support and connectivity.
ProArt monitors are aimed at creative work. If colour accuracy matters, check the exact colour-gamut and calibration specifications.
For office use, focus on screen size, resolution, ports, ergonomics and whether you need features such as USB-C.
Choose a router based on your internet speed, home size, number of devices and the Wi-Fi standard supported by your devices.
ZenWiFi is ASUS's mesh Wi-Fi family. Mesh systems use more than one Wi-Fi point to help cover a larger home.
AiMesh lets compatible ASUS routers work together as one larger Wi-Fi network.
Start with what you will use it for. Then compare processor, RAM, SSD storage, display, graphics, battery, weight and ports. Gaming and creative work may need a stronger GPU.
Check the GPU first because it has a major effect on gaming performance. Then compare CPU, RAM, cooling, refresh rate, screen resolution and storage.
OLED is useful if display quality matters, but also compare brightness, resolution, refresh rate, colour specification, battery and the rest of the laptop hardware.
Gaming users should compare refresh rate and response time. Creative users should check colour performance. Office users should focus on size, resolution, ports and ergonomics.
Think about the size of your home, your internet plan, how many devices connect at once and whether a single router or a mesh system makes more sense.
ASUS launches new models regularly, so this section should use live Sharaf DG product data instead of hard-coding model names, prices or offers into evergreen content.
Browse the current ASUS selection and compare products by category, ASUS family, processor, RAM, storage, graphics, display, price and availability.
The live product grid should remain visible so customers can move directly from learning about ASUS to shopping current products.
Browse ASUS products currently available through Sharaf DG UAE with live product information and availability.
Prices can change, so the exact product page should be the source for the latest price.
Check the warranty shown on the exact ASUS product because warranty terms can differ by product and seller.
Check the delivery, store availability or collection options shown for the selected product and location.
Eligible products may support instalment or other payment choices. Use the current options shown at checkout.
Promotions can change, so live offer data should be used instead of putting fixed discounts into evergreen brand content.
Quick answers to common questions about ASUS laptops, gaming, OLED displays, AI PCs, monitors and networking.
Answer: ASUS is best known for laptops, gaming products, monitors, computer hardware and networking. Popular ASUS families include Vivobook, Zenbook, ROG, TUF Gaming, ProArt and ExpertBook.
Answer: Vivobook is a useful starting family for many students because it covers a wide range of everyday study and productivity needs. Compare weight, battery, RAM, storage and price before choosing.
Answer: Vivobook covers a broad range of everyday laptops, while Zenbook focuses more on thin-and-light premium designs. The exact performance still depends on the model and configuration.
Answer: Both are ASUS gaming families. ROG is more performance-focused and premium, while TUF Gaming offers gaming hardware across a broader range of configurations and prices. Compare the exact GPU, CPU, RAM, cooling and display.
Answer: ROG stands for Republic of Gamers. It is ASUS's gaming brand for laptops, monitors, handheld gaming devices and other gaming products.
Answer: ProArt is ASUS's creator-focused family for people working with video, photography, design, 3D and other creative tasks.
Answer: ExpertBook is ASUS's business laptop family for office and professional use.
Answer: Yes. ASUS uses OLED displays on selected Zenbook, Vivobook, ProArt and other models. OLED can provide deep blacks and strong contrast, but the exact display specification varies by model.
Answer: Yes. Selected ASUS laptops include processors with dedicated AI hardware, and some models qualify as Copilot+ PCs. Check the exact model because not every ASUS laptop has the same AI capabilities.
Answer: ROG Ally is ASUS's handheld Windows gaming family for people who want to play compatible PC games in a portable form.
Answer: Yes. ASUS ROG includes gaming monitors with features such as high refresh rates and fast response times on selected models.
Answer: ZenWiFi is ASUS's mesh Wi-Fi family. Mesh systems use multiple Wi-Fi points to help cover larger homes and reduce weak-signal areas.
Answer: AiMesh is an ASUS feature that allows compatible ASUS routers to work together as one larger Wi-Fi network.
Answer: You can shop available ASUS laptops, gaming products, monitors, routers and accessories through Sharaf DG UAE and check current prices, warranty information, delivery options, store availability and offers on the relevant product pages.
