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What is Esaad?

Esaad card, the card that brings joy, offers eligible members exclusive discounts and multiple benefits that can be used across various brands in UAE. To improve the quality of life and sustain happy employees, Esaad card was introduced in March 2017 by the General Directorate of Dubai Police for government employees. Registered employees and their immediate families can utilize Esaad card offers.


With 4000 plus brands and close to 7000 deals for retail, food, healthcare, personal care, clothing and so much more, the program has a lot to offer. Customers can enjoy up to an incredible 70% worth of discounts. Esaad cardholders can use the Esaad website or Esaad app (available on Google Play and App Store) to explore a full list of offers and discounts.

Enjoy Great Savings at Sharaf DG

5% off

on Accessories (IT, Telecom & electronics )

2% off

on Televisions & Appliances

2% off

on Mobiles, Laptops, Gaming, Photography, Tablets & Monitors

5% off

on Extended Warranty

Terms and conditions

  • Esaad discounts are applicable to select brands.
  • The offer excludes all Apple hard goods and accessories, PS5, and Xbox products.
  • Esaad discounts cannot be combined with any other discount offer or promotion.
  • Only one discount per customer per invoice will apply, whichever is higher among DG Member, Esaad, Fazaa, Waffer, Extra Mile or Bank offers.
  • Esaad members must present a valid ID to avail the discount.
  • For Esaad members with an E-ID, the customer's membership number, name, and contact details will be recorded.
  • For Esaad members with a physical ID, a copy must be submitted.
  • Sharaf DG reserves the right to withdraw discount promotions at any time.
  • Sharaf DG Standard terms and conditions are applicable.
  • Any discrepancies will be subject to the decision of the UAE court.
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