
Purchase Your Device
Buy any eligible smartphone, laptop, or tablet from Sharaf DG

Activate Buyback Plan
Opt for the Guaranteed Buyback Plan during checkout to secure future value for your device.

Use Your Device
Enjoy your device with peace of mind, knowing you can sell it back after a set period.

Claim Your Buyback Value
Return the device to Sharaf DG after the eligible period and get up to a guaranteed percentage of the original price.
- 2024
- 2023
- 2022








Terms and conditions
Program Overview:
The Program offers customers a Guaranteed Buyback value when upgrading their current device to a new model. For example, an iPhone 16 purchased this year can be upgraded to a new iPhone, with a Guaranteed Buyback value of 75% of the amount paid for the iPhone 16.
The customer enrolling and redeeming the Guaranteed Buyback Program is eligible for 80% buyback for the first 30 days from 20th September 2024.
Promotion Duration
September 20, 2024 – March 31, 2025
Eligibility:
- 1. The plan is available to customers who purchase any latest iPhone series product.
- 2. A one-time fee starting from AED 100 will be charged for the plan.
Upgrade Eligibility:
The program is valid for upgrades to iPhone models launched in September 2025 onwards.
Plan Details:
1 Year AED100/- |
Return Months | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 |
Condition 1 | 75% | 75% | 75% | 75% | 75% | 75% | 75% | |
Condition 2 | 60% | 60% | 60% | 60% | 60% | 60% | 60% | |
2 Year AED150/- |
Return Months | Sep-26 | Oct-26 | Nov-26 | Dec-26 | Jan-27 | Feb-27 | Mar-27 |
Condition 1 | 55% | 55% | 55% | 55% | 55% | 55% | 55% | |
Condition 2 | 45% | 45% | 45% | 45% | 45% | 45% | 45% | |
3 Year AED175/- |
Return Months | Sep-27 | Oct-27 | Nov-27 | Dec-27 | Jan-28 | Feb-28 | Mar-28 |
Condition 1 | 40% | 40% | 40% | 40% | 40% | 40% | 40% | |
Condition 2 | 35% | 35% | 35% | 35% | 35% | 35% | 35% |
Validity of the Plan:
Plan | Validity |
1 Year | 13 months from the date of purchase or 31-03-2026 whichever comes earlier |
2 Year | 25 months from the date of purchase or 31-03-2027 whichever comes earlier |
3 Year | 37 months from the date of purchase or 31-03-2028 whichever comes earlier |
Promotion conditions:
The Buyback value will be determined based on the following conditions at the time of upgrade:
Condition 1 | Condition 2 |
- No scratches on the screen. | - Screen may have scratches, open, or swapped. |
- Body has up to 2 minor scratches, with no dents. | - Major scratches on the back and housing. |
- Battery health must be 90% or above (iOS only). | - Battery health must be 80% or above (iOS only). |
- No issues with the microphone, speaker, buttons, camera, LCD, or Wi-Fi. | - No issues with the microphone, speaker, buttons, camera, LCD, or Wi-Fi. |
- No device, SIM, or iCloud locks. | - No device, SIM, or iCloud locks. |
- No missing parts (e.g., back cover, SIM tray, buttons). | - No missing parts (e.g., back cover, SIM tray, buttons). |
Redemption Requirements:
- 1. The customer must provide a copy of the invoice along with the iPhone (matching IMEI) and its original box.
- 2. The iPhone must be in working condition with no missing parts or faults.
- 3. The battery health of the iPhone should not be less than 90% or as specified in the table above.
- 4. The device must be free from any scratches on the screen or dents on the body, or as specified in the table above.
- 5. The device should be free from any kind of lock, including device, SIM, or cloud locks.
- 6. The device will be inspected and evaluated at the Tech Bench in Sharaf DG stores.
Exceptions:
- 1. In the event of a device exchange from an Apple Service Provider, the customer must provide a letter of exchange at the time of redemption as an additional document.
- 2. In the case of a refund or change of iPhone, the plan fee will not be refunded.
- 3. This plan is non-transferable and will be associated with the IMEI number unique to the handset; it cannot be transferred to another device.
Trade-in Policy:
The standard Sharaf DG trade-in policy applies.
Disclaimer:
Sharaf DG reserves the right to revoke the promotion at their discretion.
This document provides an overview of the Guaranteed Buyback Program for iPhone 2024 models, outlining the terms and conditions, eligibility criteria, and redemption process.









GUARANTEED 75% BUYBACK | iPhone 15 Series -2023
Bought Guaranteed Buyback in 2022? Click here.1. Program:
Guaranteed buy-back program guarantees a buy-back value in an event of upgrades of the current device to a new device belonging to NPI (new product introduction) classification, Ex: iPhone 15 bought this year can be upgraded to a new iPhone with a guaranteed buy-back value of 75% amount paid for iPhone 15.-
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A. Eligibility:
- i. The plan can be offered to customers with any iPhone 15 series products.
- ii. Customers will be charged a one-time fee of AED 100 for the plan.
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A. Plan Term:
- i. The plan is to be purchased/enrolled between 22nd September 2023 till 31st December 2023.
- ii. The plan once enrolled is valid from the date of purchase till 31st December 2024 or 395 days whichever comes earlier.
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REDEMPTION:
The plan can be redeemed next year starting from the launch day of the new iPhone model till 31st December 2024,-
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A. Requirements:
- i. The customer should carry the invoice copy along with the iPhone (same IMEI) and its box.
- ii. The iPhone should be in working conditions with no missing parts or fault.
- iii. Battery health for the iPhone should not be less than 90%.
- iv. There should not be any scratches on the screen or dents on the body.
- v. The device should be free from any kind of lock, device, cloud or otherwise.
- vi. Device will be checked and evaluated at the Tech bench in Sharaf DG stores.
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B. Exceptions:
- i. In event of the device exchange from Apple Service Provider a letter of exchange shall be produced at the time of redemption as an additional document by the customer.
- ii. In an event of a refund/change of iPhone the plan fees shall not be refunded.
- iii. This plan is Non-Transferable, the plan will be associated with the IMEI number unique to the handset and cannot be transferred to another device.
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Guaranteed Buyback in 2022
Guaranteed Buyback is an offering by SharafDG which assures Customers a fixed buyback percentage of 60 % of the MRP for any Apple iPhone 14 series purchased from SharafDG. The Plan protects the value of the new device against market fluctuations and ensures a Guaranteed Buyback value. This guaranteed buyback value should be redeemed against a purchase of a new device during the Apple New Product Introduction (NPI) , or 395 days or 31st December 2023
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The Program
Guaranteed Buyback is an offering by SharafDG which assures Customers a fixed buyback percentage of 60 % of the MRP for any Apple iPhone 14 series purchased from SharafDG. The Plan protects the value of the new device against market fluctuations and ensures a Guaranteed Buyback value. This guaranteed buyback value should be redeemed against a purchase of a new device during the Apple New Product Introduction (NPI) , or 395 days or 31st December 2023 whichever is earlier). -
Definitions
- Eligible Device means the device (referring to the IMEI) for which the Plan is activated by Sharaf DG.
- New Device means an upgraded Device of the same (OEM) bought by the customer in returning the eligible device covered under the Plan and paying the difference between the price of the new device as offered by the Sharaf DG
- Plan Fee This Plan is being offered to the customer at a one-time subscription fee of AED 100 and is subject to change without prior notice.
- NPI (New Product Introduction) New product/model launched by the original equipment manufacturer (OEM)
- Benefits Value means buyback value at the time of redemption.
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Plan Terms
The benefits under the Plan shall be effective from the date of purchase of the device until 395 days or the next NPI or 31st December 2023 (whichever is earlier). -
Plan Eligibility
The program applies to customers for selected devices and on payment of the one-time plan fees during the purchase of the product. -
Process
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Activation
- Sales executive explains the plan to the customer.
- If customer agrees, the sales executive will add the plan to the sales order
- The cashier must invoice the device with the IMEI number, plan article code, and the customer’s name and mobile/email ID.
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Raising a Buyback Request
- In the event of the NPI of the same OEM (Original Equipment Manufacturer) and to avail the buyback benefit the customer must complete the quality check (QC) procedure.
- An online quality / diagnostic check will be conducted while raising a Buyback Request.
- The DG Help tech-bench executive to validate the device IMEI with the Invoice and if the device matches the requirements the tech bench executive performs the QC on the partner application.
- The tech-bench executive will follow the instructions given on the application to complete the quality check (“QC”) procedure and provide all the details asked in the process.
- The Device will also undergo a quality check at the Sharaf DG store and in case it does not pass the QC specifications or the terms, the request may be denied.
- On confirmation of the Buyback Request, the customer will hand over the previous Device and original accessories ( accessories in the box) to the DG help Tech-bench executive.
- The DG Help tech-bench executive to confirm the acceptance on the partner portal, based on the acceptance the portal will provide a redemption voucher.
- The customer will present the buyback voucher at the cash counter for redemption.
- The Customer can choose a New Device to be purchased as part of the Buyback Request. The Buyback value will be discounted from the price of the New Device being purchased. At the cashpoint, the customer will make the payment of the difference amount and redeem the Buyback Value.
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Quality Check Specifications
- The original charging cable and Device needs to be returned in working condition while availing Guaranteed Buyback Plan, without any body damage or missing parts.
- The Device should remain switched on and remains in ON mode for a minimum of 10 minutes without being connected to a charger.
- The IMEI of the Device must match the IMEI of the Device at the time of handover. In case the device was swapped by the Apple Authorized Service Provider (ASP) during the warranty period the customer must provide evidence of the change in IMEI.
- Screen lock should not be active (all forms of Find my iPhone, screen locks like pattern, pin, password, fingerprint, face recognition, smart Lock, etc. need to be deactivated).
- The operating system of the original phone isn't rooted or modified.
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Transfer Of Plan
The transfer of ownership of the Device to another party is only applicable if the customer is carrying the original Invoice of the product and the IMEI is matched. -
General Terms
- The Plan can be opted by the customer at the time of purchase by paying the plan fees.
- Sharaf DG Team will notify the customer through calls/SMS about the offering one month prior to the date of NPI.
- By completing the Opt-In process for the Plan, the customer also consents to the information such as Mobile Number, IMEI and IMEI activation date being stored in the system and allows it to be used by SharafDG and partner for the purpose of Plan Activation, Redemption, and associated communications.
- By agreeing to avail the Plan, the customer hereby represents, warrants, and covenants that:
- The customer is the sole, absolute and lawful owner of the Product.
- The Product has been used by the customer in accordance with the applicable laws of the land.
- The Product along with all its accessories, wherever applicable, under the Plan, is genuine and is not counterfeit, free from all encumbrances, liens, attachments, disputes, legal flaws, or any agreement of sale, etc.
- Failure to provide the requirements will lead to the cancellation of the Plan for the customer and in the sole discretion of Sharaf DG or the partner.
- This Guaranteed Buyback Plan cannot be clubbed with any other offer/campaign/plan, at the time of availing the same.
- The Customer shall not be entitled to receive any cash or any other form of compensation in lieu of the Guaranteed Buyback Value.
- If the original Device invoice is canceled, the Plan shall also stand canceled, and a refund of the Fee shall be made to the Customer in the form/medium Customer used to pay the Fee for purchasing the Plan.
- The Customer shall not have any claim/ownership over the original phone and the accessories after the buyback voucher is provided.
- Sharaf DG will not be responsible for data transfer and/or data loss.
- This Plan and T&C shall be governed by and construed in accordance with the laws of the United Arab Emirates. Any dispute arising out of this Plan and T&C shall first be attempted to be resolved amicably through negotiations.