⏱️There are so
many reasons
to switch to iPhone.
Stunning photos. The fastest chips. Incredible battery life. And iPhone is designed
to last, so it holds its value longer. A simple app can transfer your photos, contacts,
messages, and more — many of your favorite Android apps will even
download automatically. It’s all easier than you think.
You’ll love what
you do even more.
Switch now
Camera
The world’s most popular camera.
Camera
Portrait mode lets you take beautiful shots with dramatic depth of field, then get creative by blurring the background as much as you like. iPhone 12 and iPhone 12 Pro also have Night mode on the Wide, Ultra Wide, and TrueDepth cameras, and they’re better than ever at capturing incredible low‑light shots. They both record 4K HDR video with Dolby Vision, too.
Apple-designed chips
The fastest, most advanced smartphone chips ever.
Apple-designed chips
Apple-designed chips are years ahead of the competition and deliver performance you can’t get with any other smartphone. Apple also designed the operating system. So everything works together beautifully — not just now, but for years to come, with new features and security updates that help keep your iPhone in top form.
There’s no phone
like iPhone.
Switch now
Privacy
iPhone is designed to
protect your privacy.
Privacy
Every iPhone comes with secure facial or fingerprint authentication. With Apple Pay, your card number is never stored on your device or on Apple servers — and when you pay it’s never shared by Apple with merchants. And you decide whether apps can access your photos, contacts, and location. The list goes on.
Durability
Holds its value longer.
Hold one and you’ll know.
Durability
Every iPhone is engineered with exceptional materials and built to last. As a result, it holds its residual value longer than other smartphones. This works out for you while you’re using it and the planet in the long run.
Reliability
New updates.
New iPhone feel.
Reliability
New iOS updates arrive regularly to bring upgrades to the Apple‑designed apps people love, advances to protect your privacy, and improvements to make your iPhone even more delightful to use. Lots of popular features such as Dark Mode come to iPhone via updates as well.
Simplicity
Easy to use.
Simplicity
iOS is designed to be both simple and intuitive. Create and send a Memoji that matches your mood in Messages. Use chat apps like WhatsApp or Facebook Messenger. And you can always refer to the Tips app to get even more out of your iPhone.
Switching to
iPhone is easy.
Switch now
Move to iOS app
Your photos. Your contacts. You’re good.
Move to iOS app
The Move to iOS app securely transfers the stuff you care about — contacts, messages, photos, videos, mail accounts, calendars, and more — from your Android phone to your iPhone. Download the app on your Android phone to migrate your things in just a few steps.
Choose iPhone
models to compare.
Apple TV Plus
Buy an iPhone and get one
year of Apple TV+ original
shows and movies.*
Apple Arcade
Get Apple Arcade
for
3 months free.*
Hundreds of worlds. Zero ads.
App Store
Apps for everything.
Curated for you.
With millions of free and paid apps available, Apple editors carefully
review each app and require developers to follow strict guidelines
on privacy, design, and business models. They also bring you stories
and tips to get the most out of your apps.
Get AppleCare+
for iPhone
Add additional coverage including
priority access to Apple experts and up
to two incidents of accidental damage
protection every 12 months.