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Omax

Omax ML33G65I Masterpiece Analog Women’s Watch

Item 1222527

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Montreux Omax SA watch company Founded in Geneva, Switzerland in 1946 with the goal of becoming one of the leading companies in the watch industry. In its early years, Omax focused on designing and developing mechanical watches for the luxury market of the Middle East and the Indian subcontinent, and even in the 1960s, Omax became the largest Swiss watch exporter in terms of circulation to the Indian subcontinent. But since the 1980s, Omax watch company has focused on developing watches using Japanese quartz motors in the economy price range.


In the 1980s, with the development of quartz technology by the Japanese watchmaker Seiko and the great revolution that created the high accuracy and unbeatable prices of quartz watches in the global watch market, Swiss watch companies were divided into three general categories; The first group, led by great watchmakers such as Rolex, Petkofilip, Piaget, and a large number of other Swiss traditional watchmakers, believed that traditional watchmaking was an art. The group continued to create luxury watches as high-end works of art for the elite and special audience by continuously developing and improving luxury class standards. The second group, focusing on Omega and Tissot, by sharing the technical knowledge and valuable experiences of a large number of independent European watchmakers and by using the technical knowledge of international companies active in the field of electronics and microelectronics, The emerging Japanese founded. The Microelectric and Watchmaking Industries Corporation (later Swatch Group) quickly overcame the challenge of developing quartz watches and eventually became the world’s largest watchmaking group. The third group consisted of a single-member group consisting of the Montreux Omax watch company, which decided to partner with emerging Japanese technology and integrate modern Seiko Quartz technology with the valuable experience of a Swiss watchmaking company. Utilizing quartz technology in economy class was a huge success for the Omax brand. This successful collaboration has continued to this day, making Omax one of the most popular watch brands in the economy price class.
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