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Sony

Sony Bravia XR Class A95L XR77A95L QD-OLED 4K HDR Google Television 77inch (2023 Model)

4.9
39 Reviews
Item S300861259
  • Cognitive Processor XR enhances QD-OLED for vibrant colours and pure blacks, achieving unmatched realism.
  • XR Triluminos Max extends colour volume, offering a broad palette with billions of real-world colours.
  • Brightest OLED with supreme contrast; temperature sensor and heat diffusion ensure 200% more brightness.
  • XR 4K Upscaling enhances all content to near 4K quality, intelligently restoring texture and detail.
  • XR OLED Motion technology ensures smooth action by reducing blur and enhancing frame clarity.

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+ AED 549.00
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+ AED 3,149.00
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DG Shield

+ AED 2,199.90

Covers cost of repair in case of damages and breakages such as water damage, cracked screen etc. which are not covered as part of the manufacturer warranty or extended warranty

Select your Warranty

+ AED 2,199.90

Covers cost of repair including labour & spare parts for manufacturing defects for one year after the end of the manufacturer’s warranty. This also includes 3 months replacement guarantee in case the product is not repairable.

+ AED 3,299.85

Covers cost of repair including labour & spare parts for manufacturing defects for two years after the end of the manufacturer’s warranty. This also includes 6 months replacement guarantee in case the product is not repairable

+ AED 4,399.80

Covers cost of repair including labour & spare parts for manufacturing defects for three years after the end of the manufacturer’s warranty. This also includes 12 months replacement guarantee in case the product is not repairable

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AED 19,839.04
AED 21,999.00

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Delivery 23 May

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Key Information
Details

Sony XR77A95L QD-OLED 4K HDR Google Television 77inch (2023 Model)


Our best color, powered by our most powerful processor

Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR.


The screen is the speaker for picture and sound in perfect harmony

Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.


The entertainment you love. With help from Google

Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.


Game time. Be invincible.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.


Beautifully designed to compliment your viewing experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.


Designed with the environment in mind

Sony TVs are engineered to deliver stunning design with the environment in mind.


Picture
Incomparable colors. Phenomenally vibrant.

See fresh, bright colors and pure blacks. Our Cognitive Processor XR maximizes the expressive power of QD-OLED, filling scenes with unprecedented realism.


Extending color volume for our widest ever palette

Millions of individual, self-illuminating pixels. Billions of real-world colors. XR Triluminos Max delivers wide shades and hues, even in bright scenes.


Pure blacks. Absolute brightness. Supreme contrast.

Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.


Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.


Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.


Intelligent motion processing for smooth, fast-moving action

XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.


Beautiful colors. Any angle.

Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colors across all viewing angles.


Less glare. Less reflection. That’s immersion.

Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.


Sound
Sound from the screen, truly immersive

The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.


BRAVIA and Sony Audio, the dream team

Take entertainment further by pairing your BRAVIA XR TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.


Smart Features
What you want to watch all in one place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.


Bring the cinematic experience home, enjoy movies included with BRAVIA

Explore today’s top movies, instantly. With BRAVIA CORE, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.


Just use your voice to control your TV with help from Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV – all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started.


Control your smart home with help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.


Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.


Chromecast built-in

Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.


Compatible with Apple AirPlay

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.


Ask Siri to control your TV with just your voice

With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.


Kids Profile

With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.


Stay tuned. Stay calm.

See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colors and contrast.


Gaming
Jaw-dropping graphics. Immersive soundscapes. Game on.

Be right at the heart of the action with BRAVIA XR. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.


One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.


Multi View, a game-changer

Imagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Multi View lets you do just that, no extra display required.


Dolby Vision for gaming. Supported.

This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.


Official gaming TVs of Final Fantasy XVI

Explore the Realms of Valisthea with BRAVIA XR TVs.


Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.


Auto Genre Picture Mode

BRAVIA XR automatically switches into Game Mode with PS5 to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.


Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.


Design
One Slate. Truly minimalist. Totally immersive.

Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. The rear of the aluminum stand vanishes from view when seen from an angle.


Seamless Edge. Almost no bezel.

Designed virtually frameless, this TV focuses your eyes on what’s important – the picture.


Clutter-free from every angle

The rear cover and cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, sides and back. Even the areas you can’t see are neat and tidy.


BRAVIA CAM
Every picture, optimized to your position in the room

BRAVIA CAM detects the distance between you and your TV, then adjusts brightness for picture quality that’s optimized to your position in the room.


The ideal sound experience from anywhere

BRAVIA CAM tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you’ll hear the same quality sound as if you were sitting right in front of the TV.


Hear voices clearly, no matter where you are

Detecting your viewing distance, BRAVIA CAM adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.


Eco Features
Entertainment for the environment

BRAVIA combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.


All your eco in one place

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.


Optimizing brightness and power consumption

Ambient light sensing optimizes screen brightness to room conditions for efficient power usage. Every part of a picture is optimized based on the brightness of each image.


Auto Power Saving

With BRAVIA CAM, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.


Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS recycled plastics are used in our TVs to minimize virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What’s more, our new packaging uses around 48% less plastic volume.


Less packaging. Less CO2.

Our new packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.

 

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