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Sony

Sony K55XR70 Bravia 7 Mini LED XR QLED 4K HDR Google Television 55inch (2024 Model)

4.3
13 Reviews
Item S400890510

Screen Size:  55 in

55 in
65 in 75 in 85 in
  • Extreme brightness and vivid colors for exhilarating picture quality.
  • XR Backlight Master Drive offers precise control for authentic contrast.
  • XR Triluminos Pro reproduces over a billion real-world colors accurately.
  • XR Processor optimizes scenes with flawless accuracy for unmatched realism.
  • XR Motion Clarity ensures clear, blur-free images even in fast action scenes.

SPECIAL OFFER

+ AED 299.00

Sony Soundbar Offer

+ AED 1,349.00

Select your Warranty

+ AED 699.90

Covers cost of repair including labour & spare parts for manufacturing defects for one year after the end of the manufacturer’s warranty. This also includes 3 months replacement guarantee in case the product is not repairable.

+ AED 1,049.85

Covers cost of repair including labour & spare parts for manufacturing defects for two years after the end of the manufacturer’s warranty. This also includes 6 months replacement guarantee in case the product is not repairable

+ AED 1,399.80

Covers cost of repair including labour & spare parts for manufacturing defects for three years after the end of the manufacturer’s warranty. This also includes 12 months replacement guarantee in case the product is not repairable

DG Shield

+ AED 699.90

Covers cost of repair in case of damages and breakages such as water damage, cracked screen etc. which are not covered as part of the manufacturer warranty or extended warranty

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Product price:
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Order total:
SAVE 23%
AED 5,359.00
AED 6,999.00

Inclusive of VAT

Easy Payment Plans Starting from AED 447.42/monthThe final amount depends on your bank
Details

+ AED 15.00 Shipping

Delivery by 04 November

Express Delivery : Dubai & Sharjah - Order before 12 PM and get it today. Order after 12 PM and get it on the next business day. Next day delivery for orders placed outside Dubai & Sharjah. All Televisions will be delivered on the next business day*

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Sharaf DG
  • 1 Year Warranty
  • Stores Availability
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AED 6,999.00
+ AED 35.00 Shipping

Estimated Delivery 04 November

Sold byElectronics Store
Key Information
Details

Experience breathtaking brightness and vibrant colors with our advanced TV technology. Enjoy remarkable contrast and over a billion real-world colors. The XR Processor delivers unmatched realism and crystal-clear images. Stay immersed with clear, blur-free motion and cinematic, precise sound. Discover a harmonious design that blends seamlessly into any space.


Extreme brightness, extraordinarily beautiful colors

Brings out the depth and detail in every scene. With extreme brightness and astonishing contrast, our TV delivers truly exhilarating pictures that are sure to entertain and delight all.


Remarkable contrast

Experience a new era in contrast. With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast.


Over a billion vivid, real-world colors

See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.


Unmatched realism with XR Processor

Powered for precision. Our XR Processor features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.


Crystal clear pictures. Refined and real.

Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.


Even fast-moving action stays clear and blur-free

Forget about blur. XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.


Sound
Edge-of-your-seat sound, cinematic and dramatic

Sit back and enjoy expansive cinema-like sound. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they’re at the cinema.


Theater-like sound, perfectly matching pictures

Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio, what you see and what you hear are perfectly matched.


Crystal clear voice. Precise dialogue.

No more muffled voices. Our new Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.


Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What’s more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.


With BRAVIA Theater, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of a movie theater home, an unmatched audio-visual experience.


All-round cinematic, go beyond conventional virtual surround sound

Paired with a compatible Sony soundbar, our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theater entertainment at home.


Sound precisely matches what’s on screen

Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.


Control your BRAVIA Theater effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.


Sony | BRAVIA Connect app

Control BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.


Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.


Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.


Design
Harmonic Presence. Blends in naturally.

Everything in harmony. Our new TV designs grace your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home theater products.


One Slate. Sophisticated from everywhere.

Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimizing distractions and maximizing your experience.


Vibration finish. Harmonizes with your home.

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theater.


Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate. Stack a Sony soundbar on top and it virtually disappears.


Multi-purpose stand fits your style

Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.


Smart
Everything you stream. All on one screen.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.


Bring the cinematic experience home, enjoy movies included with BRAVIA

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 5 movies plus enjoy up to 12 months access to a curated selection of up to 100 movies, updated regularly.


Watch Netflix in studio quality, automatically optimized

See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.


Sony and Prime Video bring studio pictures home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.


Immersive movie experience

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievably atmospheric and immersive viewing experience.


Control
Just use your voice to control your TV with help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.


More intuitive. Modern interface.

Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.


Chromecast built-in

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.


Compatible with Apple AirPlay

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.


Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.


Ask Siri to control your TV with just your voice

Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.


Camera
Best seat. Anywhere. Anytime.

Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.


Auto Power Saving

Saves energy. With BRAVIA Cam, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.


Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.


A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.


Video calling on a bigger screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.


Camera covered, privacy protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.


Remote
Eco Remote. Easy to find, clean and use anytime.

Controls everything. Our compact Eco Remote uses approximately 79.9% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.


Gaming
Perfect for PlayStation 5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.


Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.


Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.


Stream PlayStation games to your BRAVIA

Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend’s house.


One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.


Dolby Vision for gaming. Supported.

This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.


Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.


Eco
Love entertainment.
Love the planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

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