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Sony

Sony KD50X75 4K UHD HDR Android Television 50inch (2021 Model)

Item S100709078
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Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything that you watch is closer to 4K resolution, full of lifelike colour and contrast.


Motionflow XR 

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Clear phase

BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by “sampling” the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response—resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Android TV

Find all the entertainment that you can dream of, as fast as you can talk. With advanced voice control, this Android smart TV lets you enjoy movies and shows from apps or broadcast in an instant.

Voice Search

Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing — you just have to ask.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.

Works with Ok Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with “Ok Google”.

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

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