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Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch
Sony XR55X90J 4K UHD Android Television 55inch

Sony

Sony XR55X90J 4K UHD Android Television 55inch

4.4
480 Reviews
Item S100586594

Installation

+ AED 99.00

Movable brackets are not included. Applicable within city limit, excluding outskirts (Ruwais, Hatta, Fujairah, Dibba)

DG Shield

+ AED 399.90

Covers cost of repair in case of damages and breakages such as water damage, cracked screen etc. which are not covered as part of the manufacturer warranty or extended warranty

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Product price:
Additional options total:
Order total:
SAVE 9%
AED 3,649.00
AED 3,999.00

Inclusive of VAT

From AED 172.00/month with Flexipay

or AED 3,576.02 for DG Member

+ AED 13.00 Shipping

Delivery 24-Hour Delivery & Installation

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Sharaf DG
  • 1 Year warranty
  • Stores Availability
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Key Information
Details

See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR.


World’s first cognitive intelligence TVs

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Precise 4K picture, as perceived by the human eye

Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.

Turn any sound into a truly immersive experience

Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately—whatever you’re watching. Enjoy your entertainment in a whole new way, with sound and picture in perfect harmony.

Watch what you love. Control it with your voice

Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, “what should I watch?” Even get answers on screen, control smart home devices and more. Just press the Google Assistant button on the remote to get started. 

Recycle. Renew. Reduce.

Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in its components.

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