Sony Bravia televisions redefine what home viewing looks and feels like. Powered by the Cognitive Processor XR, every model analyses content across thousands of data points to reproduce colour, contrast, and motion the way your eyes naturally process them. From compact bedroom screens to large-format home theatre displays, the full Bravia range is available at Sharaf DG with competitive Sony TV prices across every category in the UAE.
Flexible payment options through Flexi Pay, Tabby, and Tamara make it easy to bring home the model you want without paying the full amount upfront.
Sony OLED panels light every pixel independently, producing absolute blacks and vibrant colour without any backlight bleed. The result is a picture that holds its depth and accuracy from any angle in the room. Best suited for dim environments and detail-focused viewing.
Built on Mini-LED backlighting with quantum dot colour, Sony QLED TVs push brightness and colour volume well beyond standard LED panels. Models like the BRAVIA 9 perform exceptionally in bright rooms. A strong option for everyday living spaces.
Every current Bravia TV ships with Google TV, offering streaming apps, voice control, and smart home integration through Google Assistant.
Sony 4K TVs use XR upscaling to enhance lower-resolution content in real time. Popular sizes include 55-inch and 65-inch models for balanced home setups.
| Model | BRAVIA 9 | BRAVIA 8 II | BRAVIA 7 | BRAVIA 5 | BRAVIA 2 II |
| Panel | Mini-LED QLED | QD-OLED | Mini-LED QLED | Mini-LED | 4K HDR LED |
| Refresh Rate | 120Hz | 120Hz | 120Hz | 120Hz | 60Hz |
| Processor | XR | XR | XR | XR | X1 |
| Best For | Home Theatre | Gaming & Cinema | Bright Rooms | Large Screens | Daily Viewing |
| Starting Price | AED 11,999 | AED 7,499 | AED 6,599 | AED 5,699 | AED 1,399 |
| Feature | Sony OLED TVs | QLED TVs |
| Display Technology | Self-emitting pixels | LED backlight + Quantum Dot |
| Black Levels | Perfect blacks | Deep but backlight dependent |
| Brightness | Moderate | Very high |
| Contrast | Infinite | Very high |
| Viewing Angles | Wide | Narrower |
| Burn-in Risk | Possible | None |
| Price Range | Higher | More affordable |
If you care about cinematic accuracy in dark rooms, OLED models like BRAVIA 8 II are ideal.
BRAVIA 7 and 8 II offer 120Hz refresh rates and low input lag for smooth gaming performance.
QLED models like BRAVIA 9 perform well in bright, shared living spaces.
BRAVIA 2 II delivers reliable 4K HDR performance at an entry-level price.
BRAVIA 9 offers premium Mini-LED performance for dedicated cinema setups.
A Sony Bravia TV is a strong choice for gifting, with options across all budgets and flexible payment plans available through Flexi Pay, Tabby, and Tamara.
What screen sizes are available?
Sony TVs are available from 32-inch up to 98-inch models.
What is the difference between OLED and LED TVs?
OLED offers better contrast and blacks, while LED/QLED offers higher brightness.
Can I stream apps like Netflix?
Yes, Sony Smart TVs support Netflix, YouTube, Disney+, and more.
Do Sony TVs support Android or Google TV?
Yes, most models run Google TV with full app support.
What is the best TV size for living rooms?
55-inch, 65-inch, and 75-inch are most commonly used.
What payment options are available?
Flexi Pay, Tabby, Tamara, cards, and cash options are available.
Can I trade in my old TV?
Yes, trade-in is available across Sharaf DG stores.
