Sony Cybershot DSCW730 Digital Camera Black

Designed with a sleek and sophisticated finish, Cyber-shot W730 boasts a host of impressive yet user-friendly features that will delight any photo enthusiast. Its Optical SteadyShot (Active Mode) ensures smooth HD movies and its 16.1 megapixels image sensor results in awe-inspiring shots.

Clear and Sharp Images, even when Enlarged

Capture richly detailed, high resolution pictures with 16.1 effective megapixels. The powerful sensor ensures that your images and movies remain sharp and low in noise, even when enlarged or cropped.

Shoot Blur-free Photos and Videos even from a Distance

The Carl Zeiss® Vario-Tessar® lens delivers uncompromised, accurately detailed and realistic photos with excellent contrast, while its 8x optical zoom backed with Optical SteadyShot (Active Mode) captures blur-free images and videos, even from a distance.

Create Beautiful Portraits with In-camera Retouching

Instantly touch-up your portraits with the new Beauty Effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.