Sony Alpha 7 IV Mirrorless Camera Black With 28-70mm Lens – ILCE7M4M

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.

Basic has never been this good

Prepare to be inspired. The α7 IV’s true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.

Newly developed 33MP full-frame back-illuminated CMOS image sensor

Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV’s new 33.0 megapixel1 Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.

Flagship-level image processing with BIONZ XR

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

Quickly set the visual mood with ten Creative Look presets

A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.

10-bit HEIF still-image format for smooth gradations

Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.

5-axis optical image stabilisation
Up to 5.5-step shutter-speed compensation from the in-body stabilisation unit

The α7 IV’s high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera’s 33.0MP image sensor.

Sony’s flash units coordinate with the camera’s face-detection system

Sony’s latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones5. Precise white balance synchronisation and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.

External control of flash units

For greater convenience during shoots, compatible flash and radio wireless commander units connected to the α7 IV can now be controlled directly from the camera interface.

Fast Hybrid AF, evolved

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony’s 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 7591 phase-detection AF points.

10-frame-per-second continuous shooting with fast buffer release

Both the mechanical and electronic shutters allow you to shoot more than 800 frames at up to 10 fps with AF/AE tracking, thanks to the α7 IV’s high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.

Sony’s smart AI-based Real-time Tracking

Sony’s unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.

Improved Real-time Eye AF
Keeping the targeted eye in focus so you can concentrate on composition

The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.

Pet photos made easy
Fast, accurate focus for difficult animal shots

By setting the camera’s subject detection type to “Animal” in advance, you can automatically detect and track an animal’s eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal’s face is upside down.

Real-time Eye AF for birds
Bird-eye detection supported for both still shots and movies

For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to “bird”. The camera’s astonishing speed and precision allow automatic tracking of a specific bird, whether it’s perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

4K 60p movies with smooth, natural-looking capture

It is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV’s brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.

7K oversampling for beautifully expressive, richly detailed images

When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.

Next-level image quality with 10-bit 4:2:2 recording

Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling, with either Long GOP or All-Intra frame encoding, for far greater flexibility in image grading, post-processing and compositing.

All-Intra encoding supported in addition to Long GOP

All-Intra recording encodes every frame independently, at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.

Superior quality and smaller file sizes with XAVC HS6

The XAVC HS6 recording format uses HEVC/H.265 encoding to achieve twice the compression efficiency of AVC/H.264 encoding, for superior image quality and smaller, space-saving file sizes.

New Breathing Compensation

The a7 IV leverages our parallel lens and camera development to provide innovative Focus Breathing Compensation, exclusively for Sony’s E-mount lenses. By minimising the field-of-view shift that can occur, during movie shooting, when you rack focus with some lenses, you can achieve impressive results – for new creative possibilities from a diverse range of Sony’s E-mount lenses.

Focus Map to visualise depth of field

Answering a request from professional creators, the brand-new Focus Map feature lets you easily visualise depth of field when you’re shooting . In use, focus (depth map) information is overlaid on a display of the live view in real time, so you can easily see which areas are in or out of focus.

AF Assist supports focus transitions when using AF

Inherited from the Cinema Line FX, the AF Assist function smoothly switches between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch into MF and shift focus to a different subject, with AF resumed when ring rotation stops.

Focus fine-tuning for true creative freedom

Fine-tuned focus features, also used in higher-end models like the α1 and the α7S III, enable creative movie options like rack focus, quick switches of AF target, and highly customisable subject tracking sensitivity.

Beautiful imagery with better image stabilisation

Because the α7 IV records gyro and lens data as metadata, you can use Catalyst Browse/Prepare software to further smooth camera shake and make adjustments to image stabilisation even after shooting.

Digital audio interface for excellent sound quality

The Multi Interface (MI) Shoe enables cable-less connection, directly transferring the digital audio signal for high-quality sound without degradation, while also supplying power and eliminating concerns about mic batteries.

Integrated microphone wind noise reduction

Using newly developed signal-processing technology, when wind-noise reduction is set to “Auto” and wind noise is detected, the noise will be greatly reduced without affecting other sounds.

Instantly turn your α7 IV into a web camera

All it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There’s no need for complicated advance setup, just connect the camera to a computer or smartphone via USB1, select “Live Stream (USB Streaming)”, and you’re set.

Dedicated Still/Movie/S&Q dial

Switch the Still/Movie/S&Q dial and the camera will instantly change menus, button assignments and settings like aperture and shutter speed to correspond to your chosen mode, making it easy to take advantage of the hybrid nature of the camera.

Improved menu structure

Responding to feedback from professional photographers and videographers, we have adopted a menu structure similar to that used in the α7S III and α1 in order to allow better visibility with a single glance.

Side-opening vari-angle rear monitor for flexible shooting

Broad positioning and framing freedom for both still and movie shoots is provided by the 3.0-type 1.03-million-dot LCD touch-panel monitor, with convenient side opening and 3:2 aspect ratio.

Intuitive touch operations

Touch operation is now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation.

Customisable “Rear dial R” for convenient access to features

The α7 IV incorporates a freely customisable rear dial in place of the previous exposure compensation dial, giving you quick access to features such as ISO control, Creative Look or other settings.