Apple Watch Edition GPS + Cellular 38mm White Ceramic Case with Soft White/Pebble Sport Band

Sleek, light, and extremely durable, ceramic is more than four times as hard as stainless steel — with a refined finish that won’t scratch or tarnish.

The process of creating the Apple Watch Edition case begins with a high-strength zirconia powder that’s combined with alumina to achieve its rich white and deep gray colors. Each case is then compression molded, sintered, and polished using a diamond slurry, which results in a remarkably smooth surface and a striking shine. With this precise level of workmanship, every Apple Watch Edition case takes days to make.

Smart activity coaching. An enhanced Heart Rate app. Your favorite playlists right on your wrist. And a built-in altimeter. Introducing Apple Watch Series 3. Now you can be more active, motivated, and connected than ever.

Take your workouts further.

See how far and high you go.

Stay motivated with your favorite playlists on your wrist.

Always ready for the pool or ocean.

Track a casual hike, an intense ride, and everything in between.

A nudge when you need it.

Stay motivated by competing with and cheering on your friends.

Apple Watch celebrates each milestone with you.

Keep your body top of mind.

Keep tabs on your resting, walking, and workout recovery heart rate.