The Apple Watch does far more than tell time. It tracks your heart rate, logs your workouts, takes calls and pays for your coffee. At Sharaf DG UAE, you can shop the full Apple Watch range, from the all-new Apple Watch Series 12 and Apple Watch Ultra 4 to the Apple Watch SE 3 and trusted earlier models. Buy online or in store across the UAE, with easy instalments through Tabby and Tamara.
Apple has launched two new watches: the Apple Watch Series 12 and the Apple Watch Ultra 4. Both run on the new S11 chip and feature the all-new Health Sensing System, which measures your heart rate every five seconds and powers a daily Readiness score. Both need an iPhone 11 or later running iOS 27.
Highlight: The best all-round Apple Watch for everyday life and fitness.
Highlight: The toughest Apple Watch, built for endurance and adventure.
Not sure which model is right for you? Here is a quick guide to the Apple Watch range at Sharaf DG.
| Model | Who It Suits | What Sets It Apart |
|---|---|---|
| Apple Watch Series 12 | Daily users who want the best | S11 chip, Health Sensing System, Readiness score, ceramic option |
| Apple Watch Ultra 4 | Hikers, divers and endurance athletes | Titanium case, up to 50 hours of battery, 100m water resistance, satellite features |
| Apple Watch SE 3 | First-time buyers and gifting | Always-On display, sleep score, crash and fall detection at the lowest price |
| Apple Watch Series 11 | Buyers who want a premium watch for less | Up to 24 hours of battery, 5G cellular option, bright 2,000-nit display |
| Apple Watch Ultra 3 | Adventurers who want Ultra for less | Titanium case, up to 42 hours of battery, satellite features |
| Apple Watch Series 10 | Style-conscious buyers on a budget | Slim design, wide-angle display, fast charging |
| Apple Watch Ultra 2 | Outdoor lovers on a tighter budget | Action button, 100m water resistance, 49mm titanium case |
| Feature | Apple Watch Series 12 | Apple Watch Series 11 | Apple Watch Series 10 |
|---|---|---|---|
| Case Sizes | 42mm, 46mm | 42mm, 46mm | 42mm, 46mm |
| Chip | S11 | S10 | S10 |
| Case Materials | Aluminium, titanium, ceramic | Aluminium, titanium | Aluminium, titanium |
| Health Sensing System and Readiness | Yes | No | No |
| Display Brightness | Up to 2,000 nits | Up to 2,000 nits | Up to 2,000 nits |
| Battery Life | Up to 24 hours | Up to 24 hours | Up to 18 hours |
| Water Resistance | 50m | 50m | 50m |
| Best Pick For | Buyers who want the very latest | Buyers who want great value | Buyers on a budget |
| Feature | Apple Watch Ultra 4 | Apple Watch Ultra 3 | Apple Watch Ultra 2 |
|---|---|---|---|
| Case | 49mm titanium | 49mm titanium | 49mm titanium |
| Chip | S11 | S10 | S9 |
| Health Sensing System and Readiness | Yes | No | No |
| Display Brightness | Up to 3,000 nits | Up to 3,000 nits | Up to 3,000 nits |
| Battery Life (Normal Use) | Up to 50 hours | Up to 42 hours | Up to 36 hours |
| Battery Life (Low Power Mode) | Up to 84 hours | Up to 72 hours | Up to 72 hours |
| Satellite Features | Yes | Yes | No |
| Water Resistance | 100m | 100m | 100m |
| Action Button | Yes | Yes | Yes |
| Feature | Apple Watch Series 12 | Apple Watch Ultra 4 | Apple Watch SE 3 |
|---|---|---|---|
| Case Sizes | 42mm, 46mm | 49mm | 40mm, 44mm |
| Case Materials | Aluminium, titanium, ceramic | Titanium | Aluminium |
| Chip | S11 | S11 | S10 |
| Display Brightness | Up to 2,000 nits | Up to 3,000 nits | Up to 1,000 nits |
| Battery Life | Up to 24 hours | Up to 50 hours | Up to 18 hours |
| ECG App | Yes | Yes | No |
| Health Sensing System and Readiness | Yes | Yes | No |
| Water Resistance | 50m | 100m | 50m |
| Satellite Features | No | Yes | No |
| Best Pick For | Everyday use and fitness | Outdoor sports and long trips | First watch or gifting |
The best Apple Watch depends on how you plan to use it. Here is a quick way to decide.
Every Apple Watch comes with tools to track your health and support your fitness goals. Some features depend on the model, so check the table above.
| Health Feature | What It Does |
|---|---|
| Heart rate monitoring | Tracks your heart rate throughout the day and flags unusually high or low readings. Series 12 and Ultra 4 measure every five seconds. |
| Readiness score | Gives you a daily score from 0 to 10 with a recommendation on whether to recover or push harder. Available on Series 12 and Ultra 4. |
| Sleep tracking | Shows your sleep stages and gives you a sleep score to help you improve your rest. |
| Sleep apnea notifications | Alerts you to signs of breathing disturbances during sleep. Available on Series 9 or later, Ultra 2 or later and SE 3. |
| ECG app | Takes a 30-second ECG reading that can detect signs of atrial fibrillation. Not available on SE models. |
| Workout tracking | Tracks a wide range of workouts, from running and swimming to yoga and hiking. |
| Activity rings | Three daily rings for Move, Exercise and Stand that keep you motivated. |
| Water resistance | 50m on Series and SE models and 100m on Ultra models, suitable for swimming and rain. |
The latest Apple Watch does a lot more than count steps. Here is what you get day to day.
| Feature | How It Works for You |
|---|---|
| Calls and messaging | Answer calls and reply to texts from your wrist. Cellular models work even when your iPhone is not nearby. |
| Apple Pay | Double-click the side button and tap to pay at any contactless reader. |
| Siri | Raise your wrist and ask Siri to set a reminder, send a message or check the weather. |
| Music control | Play, pause and skip tracks and adjust the volume without taking out your phone. |
| Maps and navigation | Get turn-by-turn directions with a tap on your wrist. |
| Smart notifications | See and respond to messages, calendar alerts and app notifications as they arrive. |
| Emergency SOS | Call for help quickly when you need it. Ultra models also support satellite emergency features, where available. |
Sharaf DG makes it simple to buy an Apple Watch in Dubai, Abu Dhabi, Sharjah and the rest of the UAE. Choose your model, case size and band online, then get it delivered or pick it up from a Sharaf DG store near you.
Which Apple Watch models are available at Sharaf DG UAE?
We carry the Apple Watch Series 12, Ultra 4, SE 3, Series 11, Ultra 3, Series 10 and Ultra 2, plus selected older models, subject to availability.
What are the new Apple Watch models launched in the UAE?
The newest models are the Apple Watch Series 12 and Apple Watch Ultra 4. Both use the S11 chip and the new Health Sensing System.
What Apple Watch sizes are available?
The Apple Watch Series 12, Series 11 and Series 10 come in 42mm and 46mm. The Ultra 4, Ultra 3 and Ultra 2 are 49mm. The Apple Watch SE 3 comes in 40mm and 44mm.
What is the difference between the Apple Watch Series 12 and Series 11?
The Series 12 uses the newer S11 chip and adds the Health Sensing System, which checks your heart rate every five seconds and powers the Readiness score. It also adds a ceramic case option. Both offer up to 24 hours of battery life.
What is the difference between the Apple Watch Ultra 4 and Apple Watch SE 3?
The Ultra 4 has a 49mm titanium case, up to 50 hours of battery, 100m water resistance, satellite features and the Health Sensing System. The SE 3 is lighter and priced for everyday use, with up to 18 hours of battery, sleep tracking and crash detection, but no ECG app.
Does Apple Watch support health monitoring features?
Yes. All models track heart rate, sleep and workouts. The Series 12, Ultra 4 and other Series and Ultra models also support the ECG app, while the SE models do not.
Which iPhone do I need to use the new Apple Watch?
The Series 12 and Ultra 4 need an iPhone 11 or later running iOS 27. Some new features, such as Live Rewind and Siri Recap, need an iPhone 16 or later with Apple Intelligence.
Can I swim with my Apple Watch?
Yes. Series and SE models are rated for 50m water resistance, which suits pool and shallow-water swimming. Ultra models are rated for 100m and are suited to recreational diving.
Can I buy an Apple Watch using Tabby or Tamara?
Yes, both are available at checkout when you buy an Apple Watch at Sharaf DG. Available plans and terms may change, so check the details at checkout.
Are different band colours and styles available?
Yes. Choose from Sport Band, Sport Loop, Milanese Loop, Braided Solo Loop and leather styles, with Trail Loop, Alpine Loop and Ocean Band options for Ultra. Just match the band to your case size.
What is the Apple Watch price in the UAE?
UAE launch pricing starts from AED 999 for the Apple Watch SE 3, AED 1,599 for the Series 12 and AED 3,199 for the Ultra 4. Prices vary by model, size and connectivity, so check the product page for the latest price.
Where can I buy an Apple Watch in Dubai?
You can buy an Apple Watch online at Sharaf DG UAE or visit a Sharaf DG store in Dubai, Abu Dhabi, Sharjah or elsewhere in the UAE.
How do I trade in my old Apple Watch?
Visit any Sharaf DG store with your old watch to get a trade-in value. The value depends on the model and its condition, and it can be used towards your next upgrade.
