MacBook 12-inch (2016) – Core M3 1.1GHz 8GB 256GB Shared Rose Gold

Pure invention. We designed MacBook to be not only thinner and lighter, but more functional and intuitive than ever before. To do that, we couldn’t just shave a millimeter here, a gram there. So we started from scratch, reinventing each essential element as part of a singular, deceptively simple design. It’s everything there is to love about Mac. In its purest form ever.

Pure invention

We designed MacBook to be not only thinner and lighter, but more functional and intuitive than ever before. To do that, we couldn’t just shave a millimeter here, a gram there. So we started from scratch, reinventing each essential element as part of a singular, deceptively simple design. It’s everything there is to love about Mac. In its purest form ever.

A keyboard reimagined from A to Z

From the beginning, our goal was to design a full, uncompromising Mac experience. And a full-size keyboard is an essential part of that. In order to fit a full-size keyboard in the incredibly thin MacBook, we designed the keyboard from the ground up. Each component has been rethought, from the underlying mechanism to the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor. Now when your finger strikes the key, it goes down and bounces back with a crisp, consistent motion that makes typing with precision a breeze.

Butterfly mechanism

Traditional keyboards use a scissor mechanism, which tends to wobble around the edges. This creates a lack of precision when you strike anywhere except the center of the key. We needed to reduce key wobbling for a keyboard this thin; otherwise, striking a key off-center could result in the keycap hitting bottom before a keystroke registers. So we designed a unique butterfly mechanism, which is wider than the scissor mechanism and has a single assembly made from a stiffer material allowing for a more stable, responsive key that takes up less vertical space. This innovative design improves stability, uniformity, and control no matter where you press on the key.

Key design

The redesigned keys on MacBook feature a larger surface area, a thinner construction, and a deeper curvature, creating a more defined space for your fingertip to naturally find and press the keys. These refinements may be subtle, but the feel is distinct and intuitive. Combined with the butterfly mechanism, the design allows for much greater control when typing.

Precision backlighting

When we set out to design an incredibly thin keyboard, one of the first things we considered was how to backlight the keys in a way that took up less space while delivering an even cleaner and more refined look and feel. To do that, we removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap. All while being engineered for as much energy efficiency as possible.

3 million pixels. 0.88 millimeter. Razor sharp.

The 12-inch Retina display on MacBook isn’t just picture perfect it’s also paper thin. In fact, at just 0.88 millimeter, it’s the thinnest Retina display ever on a Mac. A specially developed automated manufacturing process forms the impossibly thin edge-to-edge glass that’s only 0.5 millimeter thick. And we reduced the space between display components for a tighter, more integrated design.

The Force Touch trackpad.

Press a little deeper, do a lot more.
The Force Touch trackpad may look like other trackpads on the surface, but underneath it’s unlike anything that’s existed before. Force sensors detect how much pressure you’re applying, and the new Taptic Engine provides a click sensation when you press anywhere on the surface. Now the click that once was a single, mechanical function is just the start of what you can do with Force Touch. The sensory capabilities of the Force Touch trackpad allow you to tell your MacBook what you want it to do based on subtle differences in the amount of pressure you apply. This makes it possible to perform a variety of different actions in different apps, all on the same surface. And it can respond with haptic feedback you can actually feel, making your MacBook more usable and personal than ever before.

We squeezed the most into it. And out of it.

Each component inside MacBook has been meticulously designed to get the most out of an incredibly thin and light enclosure. We chose the latest, most efficient processors, coupled with fast Intel HD Graphics 515, and optimized OS X to draw on the processor using as little power as possible. Because no fan is needed to cool the computer, it runs silently and without any moving parts, and it has more room for battery cells to provide all-day performance.

Processor

Inside you’ll find sixth-generation Intel Core m3, m5, and m7 processors with 14-nanometer process technology. This means that the chips are packed with transistors for higher density and more efficient performance. The Core M processors are the perfect fit for MacBook, combining energy efficiency with the performance needed to handle everyday tasks.