Sony ILCE7M3K Mless Cam BLK W/SEL 28-70 FE Lens+32GB memory card

Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Eye AF revolutionizes portraiture
Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. Easy maintenance of optimum focus on moving subjects totally transforms portraiture.

Rendering scenes in realistic detail
Newly developed back-illuminated image sensor & evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you might expect only of a full-frame camera.

Reducing noise in high-resolution images
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills) while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise.

Steadier shots with 5-axis stabilization
High-precision stabilization unit, gyro sensors and algorithms achieve a 5.0-step9 shutter speed advantage in a system that compensates 5 types of camera shake with a wide range of lenses.

More realistic, expressive movies
As well as new capability of recording stunning 4K movies3 through 2.4-times22 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)4 picture profile, supporting instant HDR workflow.

Shoot continuously in absolute silence
This camera allows silent shooting18 at up to 10fps with AF/AE tracking2. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

Gain control of expressive freedom
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

New sensor, evolved processor
New version of 24.2-MP5 Exmor R CMOS sensor, features a back-illuminated structure, plus the latest BIONZ X image processing engine and front-end LSI.

Continuous shooting
Capture 10fps (8fps live-view shooting) w AF/AE tracking2. Up to 177 JPEG, 89 compressed RAW or 40 uncompressed RAW images in one continuous burst19.

4DFOCUS Stunning wide coverage
Features 693 phase-detection AF points12 covering appr 93% of image area, plus 425 densely positioned contrast-detection AF points13 to improve focus.

AF supports A-mount lenses
693-point focal-plane phase-detection AF responds instantly w the benefits of high tracking performance even with an A-mount lens w/ adaptor LA-EA3.16