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Sony

Sony Alpha a7CR Full FRame Mirrorless Camera Body Black – ILCE7CR/B

4.6
38 Reviews
Item S300856222
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  • Advanced full-frame performance and eye-opening resolution in a compact, lightweight body.
  • The advanced Exmor R CMOS image sensor with 61.0 effective megapixels.
  • The latest BIONZ XR image processing engine delivers natural gradations and realistic colours with low noise for stills and movies.
  • The Alpha 7CR is equipped with an innovative AI processing unit that greatly enhances its performance.
  • 5-axis in-body optical image stabilisation system is supported by precision gyro sensors

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+ D 1,249.90

Covers cost of repair including labour & spare parts for manufacturing defects for one year after the end of the manufacturer’s warranty. This also includes 3 months replacement guarantee in case the product is not repairable.

+ D 1,874.85

Covers cost of repair including labour & spare parts for manufacturing defects for two years after the end of the manufacturer’s warranty. This also includes 6 months replacement guarantee in case the product is not repairable

+ D 2,499.80

Covers cost of repair including labour & spare parts for manufacturing defects for three years after the end of the manufacturer’s warranty. This also includes 12 months replacement guarantee in case the product is not repairable

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Sony Mirrorless Camera Body Black


Unparalleled resolution in a compact and lightweight body

Let your expectations be upended. A class-leading astonishing Exmor R 61.0 MP2 full-frame sensor just like that of our acclaimed α7R V, now comes in an α7C series compact body. Don’t allow a single detail to be missed, with the go-anywhere α7CR.


Full-frame 61.0-megapixel Exmor R image sensor

The back-illuminated sensor’s noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.


BIONZ XR image processing engine

The latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic color, low noise, superior image quality and fast menu response.


High sensitivity and high dynamic range with low noise

Advanced imaging technology allows sensitivity settings from ISO 100 to ISO 32000 for stills and movies. Dynamic range at lower sensitivities is a wide 15 stops for smooth, realistic gradations from deep shadows to highlights.


Consistently accurate exposure and color reproduction

The advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colors under almost any lighting, with lifelike gradations such as highlight roll-off in portraits.


Advanced optical 5-axis image stabilization

A high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms effectively detect and correct shake, providing a huge 7.0-step5 advantage for handheld shooting.


Pixel Shift Multi Shooting responds to changing conditions

Pixel Shift Multi Shooting uses the precision in-body image stabilization system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672)7 can be produced from data that is equivalent to approximately 963.2 million pixels.


Lenses that bring out the maximum resolution performance of the α7CR

Sony’s lineup of optically advanced E-mount lenses features more than 70 models, including the G MasterTM series that blends breathtaking resolution with exquisite bokeh, and the G LensTM series with excellent image quality and smooth bokeh. While taking full advantage of the resolution and rendering potential of Sony’s acclaimed E-mount bodies, these fine lenses are compact and lightweight, ideally matching E-mount bodies to create remarkably compact, mobile systems for a wide range of photographic and videographic applications.


AI processing unit for advanced subject recognition

The AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. This improves the performance of Real-time Recognition AF and Real-time Tracking, and makes Fast Hybrid AF subject acquisition and tracking more precise and reliable over a wider area.


Human pose estimation using a skeleton-based model

With its innovative AI processing unit, the α7CR can use subject form data to accurately recognize movement, providing a significant improvement in human eye recognition. Human pose estimation technology recognizes not just eyes, but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.


Recognition of a wider range of subjects

The AI processing unit supports recognition of more subject types9 including the eyes of an even wider range of grazing and small animals and birds. A new combined Animal/Bird setting eliminates switching. The whole or the leading end of Cars/Trains and Airplanes, and the heads of Insects, are also recognized.


Tenacious Real-time Tracking

AI-based Real-time Tracking can be activated by specifying the subject and half-pressing the shutter button. The camera automatically tracks the subject, letting the user concentrate on framing composition. Subject recognition performance and tracking reliability have been greatly improved across a wider range of shooting situations.


Shooting responsibly when using face registration

The face registration features involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.


Wide, high-density AF reliably captures subjects

The BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points11 cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. The α7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.


AF/AE continuous shooting at up to 8 fps

Continuous shooting with AF/AE tracking is possible at up to 8 fps with the mechanical shutter, or 7 fps during silent shooting, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of over 1000 JPEG images, letting you capture every vital moment.


Mobility for high-definition movie recording

The α7CR offers highly detailed 4K movie capture with 6.2K oversampling, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode image stabilization, breathing compensation, and many more refinements.


Full-frame 4K 60/50p recording

The latest BIONZ XR processing engine and updated algorithms achieve notably improved movie image quality. In addition to focus support, the camera’s advanced AI processing unit is also used to achieve accurate white balance, even in tricky situations where the subject is in shade. Skin tones, foliage, and other materials are reproduced with consistently natural color in just about any type of lighting, and gradations such as highlight roll off in portraits are remarkably lifelike.


6.2k oversampled video, for stunning 4K imagery

4K movie recording is possible in full frame and Super 35mm formats. With full pixel readout without pixel binning, approximately 2.6 times the required data can be condensed into 4K with high resolution and detail, and minimal moire and jaggies.


S-Cinetone makes it easy to create a cinematic look

Sony’s S-Cinetone picture profile delivers more faithful color reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colors and gorgeous highlights, giving creators a cinematic look without the need for color grading.


Log recording and LUT

The α7CR features an S-Log3 gamma curve to maximize its 14+ stops of latitude. S-Gamut3 and S-Gamut3. Cine color gamut settings are also provided for further post processing control, and user-selected LUTs (Look Up Table) can be applied to preview how processed footage will look.


Active Mode image stabilization supports handheld movie shooting

Active Mode provides precision stabilization for movie shooting with advanced gyro sensors and an optimized algorithm. Camera shake is precisely detected and compensated for, with additional stabilization provided via compatible lenses in sync with the camera body.


Real-time Tracking also supports focus during movie shooting

AI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject.


Easy, stable transfers to smartphone

Connection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or another application is launched.


Easy, high-quality live streaming

Connected to a PC or smartphone via USB, the α7CR can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to great effect for online meetings and live streaming along with advanced AF functions such as Real-time Recognition AF.


Creators’ Cloud

Creators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.


Sony’s Road to Zero Plan

Sony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production, and packaging.


Recyclable non-plastic packaging materials

Sony is transitioning to the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based non-woven fabrics are used for product bags. All of this helps to minimize environmental stress.


Assistive Technology on Alpha cameras

Our Alpha cameras include visual and mobility accessible technology.

 

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